Rather than viewing Africa as a once-off, bucket-list destination, we prefer to see it as a vital investment in self and therefore a place that needs to be visited time and again. We have seen first-hand the remarkable effects that being in the bush has on our clients and having worked with leading conservationist, poet and psychiatrist Dr Ian McCallum – we know that the deep, instinctual reconnection that happens when one is in the bush goes back to ancient times and the very beginning of our journey as humans. We have learnt in our own journey as a company, that just as we need to take care of the land and animals, we need to take care of ourselves too. With this in mind, every one of our itineraries works towards creating a safe, comfortable space in which our clients can reconnect with themselves so that through actions large and small, direct cause-related activities and indirectly through their travels in Africa, they return home as change agents who can affect the kind of profound and powerful differences that are needed to support and sustain the fragile yet extraordinary wilderness areas on the continent.