Our Vision

These words underpin everything that we at ROAR AFRICA do to uplift the status of women in the communities we serve. As do the words of American philanthropist Gregory Carr whose response when asked what should be done to protect African wildlife, was a resounding: ‘Girls in school. It’s the number one thing we will do for this planet’. We couldn’t agree more and we can’t think of any sector of the global population that is embracing the value of their contribution more through travel than African women.

We’ve watched with pride as our trips have helped to shatter the plethora of geographical, gender and social barriers that remain, and have been awed by an increase in the number of female pilots, guides, trackers, conservationists, anti-poachers and chefs who are entering the male-dominated safari industry. As a female-founded and led company, our commitment to empower those African women whose communities continue to perpetuate the values of inequality, informs every itinerary we create.

We’re particularly proud that our founder and CEO Deborah Calmeyer was personally recognized for the work that ROAR AFRICA does for women’s empowerment in Conde Nast Traveler's ‘TOP 30 Women Who Travel Power List’ - a roundup of ‘bold, adventurous, self-identifying female travelers’. It’s an honor that belongs to each and every woman in ROAR AFRICA and beyond,’ says Deborah. ‘As we continue to strive to live up to our mantra of: ‘If African women rise, wildlife will thrive’.

For more on the 2023 Women’s Empowerment Trip, click here.